I’m facing some wall lately. I remember your post about “content” when you attended some meeting about the future of it. You had concerns about what content is exactly.

Fast forward, today I’m receiving more and more messages about “SEO content” – the content that helps you reach better rank in Google.

Isn’t it like your lorry from your story: A new fancy way to deliver? But now it’s not only about the delivery system. Now you even need to adapt to this delivery system, to make sure they will deliver.

People obviously got crazy about it, and the marketing agencies are having the new resurrection era, as they feel more needed than ever.

My question is: is it worth doing?

In my case, I have a very precise market, and people are not landing on my page by accident. They are looking for my solution.

I want to cool down people around me, but maybe there is something I’m missing.

Always good to ask smarter people, cheers.