http://davetrott.co.uk/2019/03/when-copywriters-didnt-copy/?utm_source=rss&utm_medium=rss&utm_campaign=when-copywriters-didnt-copy Powered by The Barn Thu, 28 Mar 2019 20:33:16 +0000 hourly 1 https://wordpress.org/?v=6.9 http://davetrott.co.uk/2019/03/when-copywriters-didnt-copy/#comment-144794 Thu, 28 Mar 2019 20:33:16 +0000 http://davetrott.co.uk/?p=2154#comment-144794 Lovely read. Very interesting.
Just takes one turkey, a single pop song oft heard too many times and it’s the mute button. Or the tv station increasing the volume as the ads play out and it’s the mut button. Doesn’t matter how much an agency has spent the mute button rocks. So please please stop reaching for the first available pop song to back your ad.

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