https://davetrott.co.uk/2020/05/solipsistic-advertising/?utm_source=rss&utm_medium=rss&utm_campaign=solipsistic-advertising Powered by The Barn Sat, 23 May 2020 12:40:58 +0000 hourly 1 https://wordpress.org/?v=6.9 https://davetrott.co.uk/2020/05/solipsistic-advertising/#comment-157269 Sat, 23 May 2020 12:40:58 +0000 http://davetrott.co.uk/?p=2447#comment-157269 You make an excellent, as usual! and blatantly obvious point that most of us BLATANTLY OBVIOUSLY GET WRONG!
Most businesses are run by people that think they are the best at doing market research and indeed marketing. In the absence of paying for market analysts to do the homework on the launch of a new product” More often, the average small business asks friends / family and customers with whom we have a rapport and are of a similar mindset “do we stock this line or that line in our shop?” and through no fault of their own, quite often our chosen “focus group” is wrong!
In which case Dave, where do we go to receive the impartial, objective response for free or at little cost (annual subscription/), is there an on line panel of social economic demographic groups willing to share their thoughts ?? Perhaps BUYING feedback is in fact the wisest prudent investment for any business!

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