http://davetrott.co.uk/2020/07/just-another-business/?utm_source=rss&utm_medium=rss&utm_campaign=just-another-business Powered by The Barn Tue, 14 Jul 2020 02:41:49 +0000 hourly 1 https://wordpress.org/?v=6.9 http://davetrott.co.uk/2020/07/just-another-business/#comment-158024 Tue, 14 Jul 2020 02:41:49 +0000 http://davetrott.co.uk/?p=2489#comment-158024 A couple of weeks ago, I’d shared with Vikki Ross (on Twitter) the details of an award show run a couple of decades ago that required no entries to be sent, no entry fee to be paid, no gambling with categories, gave no physical trophy or plaque, had no fancy award function, and yet told every reader of India’s Business Today magazine how a couple of hundred print and tv ads seen in the media had been ranked by thousands of consumers, and a few dozen ad professionals, on a wide range of yardsticks. It may not have been a perfect system, since the Business Today awards only happened once. But it’s my most cherished win. And I’ve lost interest in paid/ manipulated award shows ever since.

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