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	Comments on: THE CONSUMER HASN&#8217;T READ THE BRIEF	</title>
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		By: Kate M Smith		</title>
		<link>https://davetrott.co.uk/2020/08/the-consumer-hasnt-read-the-brief/#comment-158737</link>

		<dc:creator><![CDATA[Kate M Smith]]></dc:creator>
		<pubDate>Tue, 25 Aug 2020 04:31:51 +0000</pubDate>
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					<description><![CDATA[Well MelbourneJoe, we&#039;re just lucky that given all the &#039;solid but obvious&#039; thinking going on elsewhere, not to mention all the client service and strategy people who are clearly swanning off to lunch doing sweet FA apart from chewing up time, there is so much brilliantly original thinking and creative transformation going on in the creative department.  Otherwise, we&#039;d all be fucked wouldn&#039;t we?  Oh, wait a minute .....]]></description>
			<content:encoded><![CDATA[<p>Well MelbourneJoe, we&#8217;re just lucky that given all the &#8216;solid but obvious&#8217; thinking going on elsewhere, not to mention all the client service and strategy people who are clearly swanning off to lunch doing sweet FA apart from chewing up time, there is so much brilliantly original thinking and creative transformation going on in the creative department.  Otherwise, we&#8217;d all be fucked wouldn&#8217;t we?  Oh, wait a minute &#8230;..</p>
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