http://davetrott.co.uk/2020/10/the-letter-of-the-law-not-the-spirit-of-the-law/?utm_source=rss&utm_medium=rss&utm_campaign=the-letter-of-the-law-not-the-spirit-of-the-law Powered by The Barn Tue, 10 Oct 2023 08:45:13 +0000 hourly 1 https://wordpress.org/?v=6.9 http://davetrott.co.uk/2020/10/the-letter-of-the-law-not-the-spirit-of-the-law/#comment-175663 Tue, 10 Oct 2023 08:45:13 +0000 http://davetrott.co.uk/?p=2568#comment-175663 Beethoven, Picasso Banksy…the greatest creative artists of all time never had a brief. Perhaps advertising should follow this example. Ban briefs and just say to creatives make me a good ad for this product. In other words trust them The results could be surprising.

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