https://davetrott.co.uk/2024/12/advertising-fitting-in-or-standing-out/?utm_source=rss&utm_medium=rss&utm_campaign=advertising-fitting-in-or-standing-out Powered by The Barn Thu, 12 Dec 2024 07:52:35 +0000 hourly 1 https://wordpress.org/?v=6.9 https://davetrott.co.uk/2024/12/advertising-fitting-in-or-standing-out/#comment-181184 Thu, 12 Dec 2024 07:52:35 +0000 https://davetrott.co.uk/?p=3651#comment-181184 It’s all signalling, and such signals as a watch are actually quite helpful to understand what others want their peers to think of them, and what status hierarchies they think themselves a part of. Having the most expensive watch that you can just about reasonably afford signals power through money – appropriate for people on the corporate ladder who want to be CEOs. Having the tasteful watch by the award winning designer signals that you have rarefied taste and is appropriate for those who want to be taken seriously by other advertising creatives. It would be an actively bad career move and could seed mistrust, if everyone else at your restaurant table has a Rolex.

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