Dave Trott's Blog https://validator.w3.org/feed/docs/rss2.html IT TAKES A TEAM TO BE CREATIVE CORKSCREW THINKING “PLEASE DON’T THROW ME IN THE BRIAR PATCH” GET UPSTREAM THE MAN WHO MARKETED THE INDUSTRIAL REVOLUTION THE SQUEAKY WHEEL GETS THE OIL WHO’S A NAUGHTY BOY THEN? PAID-FOR, OWNED, & EARNED MEDIA WHEN DO-ERS BEAT THINKERS INVERTING OUR JOB IS IMPACT COMMON SENSE v MARKETING THE PLOUGHMAN’S ADVERTISING SHOULD I JUST REPEAT THE SAME BLOG-POST EVERY WEEK? DON’T REGRET WHAT YOU WISH YOU’D DONE CHRISTMAS CREATIVITY NEW MEDIA ISN’T EVEN NEW STRATEGY IS SACRIFICE HOW TO GROW YOUR OWN MARKET. MOVE THE PROBLEM UP THE LIST WHAT SORT OF PLANNERS DO CREATIVES WANT TO WORK WITH? WHAT’S LIFE LIKE OUTSIDE THE ECHO CHAMBER? WHAT’S IN IT FOR ME? DULL WORDS AND CLEVER THINKING, NOT CLEVER WORDS AND DULL THINKING. FISH WHERE EVERYONE ISN’T WHY SHORT WORKS UPSTREAM THINKING WHO SUCKED THE FUN OUT OF ADVERTISING? SHIT THAT ARRIVES AT THE SPEED OF LIGHT DATA IS NOT DICTATION STRATEGY IS STRANGLING ADVERTISING WHO’S RESONSIBLE FOR YOUR WORK? BURNT TOAST THINKING IS CREATIVE STRATEGIST AN OXYMORON? THE WRAPPING IS THE PRESENT ARE YOU ON THE RIGHT TEAM? YOU CAN’T CONTROL WHAT YOU DON’T UNDERSTAND ARSE-BACKWARDS CREATIVITY HOW TO SURF CONTROVERSY ELEVATING THE MEDIUM ADVERTISING ISN’T MARKETING GEOCENTRIC v HELIOCENTRIC THINKING WHY THEY AREN’T LISTENING REFRAMING CATEGORY NORMS ARE A CREATIVE PRISON THE LAW OF DIMINISHING MARGINAL UTILITY WE SHOULD BE SOLVING BUSINESS PROBLEMS SOMETHING THAT KEEPS WORKING WHILE YOU’RE ASLEEP FIRST HOLD ON TO WHAT YOU’VE GOT IT’S EASY TO BE NEGATIVE, ANYONE CAN DO IT.