http://davetrott.co.uk/2015/08/why-are-we-working/?utm_source=rss&utm_medium=rss&utm_campaign=why-are-we-working Powered by The Barn Thu, 06 Aug 2015 12:22:27 +0000 hourly 1 https://wordpress.org/?v=6.9 http://davetrott.co.uk/2015/08/why-are-we-working/#comment-2475 Thu, 06 Aug 2015 12:22:27 +0000 http://davetrott.co.uk/?p=1220#comment-2475 It’s simple, we work to earn money. We tend to forget that creatives are people too. And people would rather earn £5000 instead of £500 for doing the same job. It used to be that making great ads will get you a raise. Now it’s winning awards that will accomplish that. Because the meaning of what a great ad is has changed when award schemes opened up to entries from around the world. Remember, English isn’t every award judge’s first language. So ads went from great ideas rooted in their respective culture and language to visual gags everyone in the world can understand. The current trend are case study videos and ideas that make the world a better place.

]]>