Comments on: THE DEPT OF CHOCOLATE TEAPOTS http://davetrott.co.uk/2017/02/the-dept-of-chocolate-teapots/?utm_source=rss&utm_medium=rss&utm_campaign=the-dept-of-chocolate-teapots Powered by The Barn Wed, 03 May 2023 11:26:12 +0000 hourly 1 https://wordpress.org/?v=6.9 By: Was The Pepsi Ad Trying To Do The Wrong Job? - Conversion Uplift http://davetrott.co.uk/2017/02/the-dept-of-chocolate-teapots/#comment-173987 Wed, 03 May 2023 11:26:12 +0000 http://davetrott.co.uk/?p=1631#comment-173987 […] Dave Trott estimates that £18.3 billion a year is spent on all forms of marketing. But only 4% of that is remembered positively, 7% is remembered negatively and 89% is neither noticed or remembered. […]

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