Comments on: JUST FOLLOWING ORDERS http://davetrott.co.uk/2018/02/just-following-orders/?utm_source=rss&utm_medium=rss&utm_campaign=just-following-orders Powered by The Barn Thu, 22 Feb 2018 09:29:34 +0000 hourly 1 https://wordpress.org/?v=6.9 By: J http://davetrott.co.uk/2018/02/just-following-orders/#comment-107597 Thu, 22 Feb 2018 09:29:34 +0000 http://davetrott.co.uk/?p=1872#comment-107597 RE: People don’t brief anymore: 100% true in my experience, and it’s very easy to see why.

Creating a brief means that someone, at some point, Made A Decision. Making a decision implies making a choice. Making a choice implies someone is accountable for something. And if there’s one thing people in agencies hate, it’s being responsible for anything.

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