Comments on: WHAT’S IN A NAME? https://davetrott.co.uk/2018/04/whats-in-a-name/?utm_source=rss&utm_medium=rss&utm_campaign=whats-in-a-name Powered by The Barn Thu, 24 May 2018 03:25:03 +0000 hourly 1 https://wordpress.org/?v=6.9 By: David Burger https://davetrott.co.uk/2018/04/whats-in-a-name/#comment-116431 Thu, 24 May 2018 03:25:03 +0000 http://davetrott.co.uk/?p=1910#comment-116431 Dave, it reminded me how powerful mnemonics can be. If you remember the OJ trial where so much evidence pointed to OJ being guilty. Johhny Cochran knew he had to get jurors to ignore all of that, especially when they realised that glove the murderer wore may not fit.

‘If it don’t fit, you must acquit!’. It was strategically and creatively brilliant.

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