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	Comments on: THE DIFFERENCE BETWEEN BRAND AND BRANDING	</title>
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		By: Darron		</title>
		<link>http://davetrott.co.uk/2018/10/the-difference-between-brand-and-branding/#comment-131016</link>

		<dc:creator><![CDATA[Darron]]></dc:creator>
		<pubDate>Thu, 15 Nov 2018 03:30:24 +0000</pubDate>
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					<description><![CDATA[I too remember these adds, and also thought it was Martini until you said Chinzano. Martini had the strapline &quot;Any place anywhere...&quot; It was the cheesy song that embedded the Martini strapline in my mind.

Dave in your opinion which is more powerful, a spoken strapline or a sung strapline?]]></description>
			<content:encoded><![CDATA[<p>I too remember these adds, and also thought it was Martini until you said Chinzano. Martini had the strapline &#8220;Any place anywhere&#8230;&#8221; It was the cheesy song that embedded the Martini strapline in my mind.</p>
<p>Dave in your opinion which is more powerful, a spoken strapline or a sung strapline?</p>
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