By: What We've Learned From Facilitating Over 500 Creative Workshops - Now Go Create

What We've Learned From Facilitating Over 500 Creative Workshops - Now Go Create — Fri, 19 May 2023 17:51:18 +0000

[…] What is the problem? Write it down as simply as you can. Then write it 5 x differently – change the verb (from attract to lure to encourage to enable, for example). Ask everyone to write their ‘Twitter’ brief – say it in 280 characters or less. What’s life or death? Here’s some more about briefing. […]

Comments on: THE BRIEF IS WHAT, NOT HOW

By: What We've Learned From Facilitating Over 500 Creative Workshops - Now Go Create