But sometimes, the ignorance is within the agency, the department even. And it can be very annoying when your own people are ignorant.

Because then the focus becomes proving that not everyone’s as ignorant as your team.

Once worked for an IT client at a Direct Marketing place. The brief was if you buy the wrong software, you became a prisoner. We didn’t agree with the global brief. But we had to work with prisoner.

So we came up with the idea of sending people yellow ribbons.

The CD didn’t see the connection between yellow ribbons and prisoners. We told him about the Tony Orlando song. And the history of the yellow ribbon.
(https://en.m.wikipedia.org/wiki/Tie_a_Yellow_Ribbon_Round_the_Ole_Oak_Tree)

CD insisted he didn’t know about it. And in his book, if he didn’t know, then nobody else did.