Comments on: SELF-SERVICE ADVERTISING http://davetrott.co.uk/2022/03/self-service-advertising/?utm_source=rss&utm_medium=rss&utm_campaign=self-service-advertising Powered by The Barn Wed, 27 Apr 2022 10:15:43 +0000 hourly 1 https://wordpress.org/?v=6.9 By: Kev http://davetrott.co.uk/2022/03/self-service-advertising/#comment-167658 Wed, 27 Apr 2022 10:15:43 +0000 http://davetrott.co.uk/?p=2867#comment-167658 The problem with giving a client who knows nothing about “the big idea” choice, is you end up in an advertising supermarket where one of the client team may like the beginning of one ad and another member of the client team may like the end of another.

One pulls tomato soup off the counter whilst the other chooses porridge.
The result is tomridge or porrato.

This is similar to going to a butchers shop for a new pet and walking out with the front half of a panda and the back end of a zebra which everybody agrees to and nobody is happy with.

]]>