https://davetrott.co.uk/2022/05/reality-in-advertising/?utm_source=rss&utm_medium=rss&utm_campaign=reality-in-advertising Powered by The Barn Tue, 10 May 2022 22:03:58 +0000 hourly 1 https://wordpress.org/?v=6.9 https://davetrott.co.uk/2022/05/reality-in-advertising/#comment-168169 Tue, 10 May 2022 22:03:58 +0000 http://davetrott.co.uk/?p=2891#comment-168169 I’m an “old fashioned” copywriter and I now train marketers and communicators in what I call Persuasion Communication, which is based on these three Is – Impact, Information and Influence. Impact so messages stand out, Information so that they talk about real benefits and Influence so that they harness bevahioural economics insights and heuristics which are proven to work. People are prepared to be persuaded HONESTLY. There’s room for both the “old fashioned” and “fashionable” approaches in every marketing communication. It’s not either or, it’s harnessing the best of both worlds.

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