I swear!!!

I hate coming across that word ‘storyteller’ or some kinda other new buzz words people mention around just to look sleek and extra cool.

I have seen people who come to ask me for advice on advertising move with what I told them to organize masterclasses and guess what, they parade themselves as gurus in the game with less than 3 years experience.

Interact with many of them and get past the surface of the discussion, you will find empty, hollow, abysses.

Shaking my head!