I’ve seen cases where a client won’t give a great ad man his account to handle because they have fewer social media followers.

But would go for ‘an influencer’ who knows nothing about advertising to advertise their products.

Hardly are thoughts given to it and they do what they do, people see it and move on quickly because like Mr Dave Trott would say, it isn’t the X in the plenty of Os.

It’s just bland and normal when it’s supposed to be radically different.