http://davetrott.co.uk/2025/08/are-you-on-the-right-team/?utm_source=rss&utm_medium=rss&utm_campaign=are-you-on-the-right-team Powered by The Barn Tue, 12 Aug 2025 13:34:27 +0000 hourly 1 https://wordpress.org/?v=6.9 http://davetrott.co.uk/2025/08/are-you-on-the-right-team/#comment-187017 Tue, 12 Aug 2025 13:34:27 +0000 https://davetrott.co.uk/?p=3795#comment-187017 I once freelanced at a local agency. Nice people but the work- oh dear. The junior team’s idea of a campaign for a car was to start every headline with “This is a car …” In the first ad it was “with ABS brakes.” Next ad “This is a car …” that surprised everyone (because it has rear camera) Of course in these digital/ experiential age, this team probably went on to be Chief Digital Creative Officers.

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