Monthly Archives: May 2009

USE IT OR LOSE IT >

IS ADVERTISING A CON? >

IT’S NEVER ABOUT RIGHT OR WRONG. IT’S ABOUT WINNING OR LOSING. >

THE JOB AIN’T OVER UNTIL THE AD RUNS >

THE SPOKEN WORD v THE PRINTED WORD >

WHERE DOES AN IDEA COME FROM? >

WHEN YOU TRAIN STUDENTS, YOU TRAIN YOURSELF. >

OBJECTIVE – GOOD. SUBJECTIVE – BAD. >

SOUND IS MORE POWERFUL THAN VISION >