Yearly Archives: 2026

KNOWING EVERYONE ELSE’S JOB IS AN UNFAIR ADVANTAGE >

WHAT AI CAN’T THINK OF >

WHAT’S IN IT FOR ME? >

HOW TO MAKE THE OTHER GUY LOSE. >

REASON IS THE SLAVE OF THE PASSIONS >

MACHINES SHOULD WORK, PEOPLE SHOULD THINK >

GET THE COMPETITION TO DO YOUR ADVERTISING >

REAL CREATIVITY IS UPSTREAM >

VISUALS BEAT WORDS >

DON’T JUST FIT INTO A MARKET. CREATE A MARKET. >

WRITING ISN’T ABOUT WRITING >

LEAVE ROOM FOR HAPPY ACCIDENTS >

LAZY THINKING COSTS MONEY >

DIFFERENT BEATS BETTER >

PURE CREATIVITY v APPLIED CREATIVITY >

EVERY COUNTRY SPEAKS THE SAME LANGUAGE: COMMON-SENSE >

COMMON-SENSE BEATS BRAINS >

EVERYTHING IS JUST SOMEONE ELSE’S OPINION >

CREATIVITY BEGINS WITH A PROBLEM >

HOW TO MARKET A REVOLUTION >

DON’T PLAY THE GAME, CHANGE THE GAME. >

CONVEYOR-BELT ADVERTISING >

IT’S EASY TO BE NEGATIVE, ANYONE CAN DO IT. >

UPSTREAM THINKING >

IT TAKES A TEAM TO BE CREATIVE >

CORKSCREW THINKING >

GET UPSTREAM >

THE SQUEAKY WHEEL GETS THE OIL >

WHO’S A NAUGHTY BOY THEN? >

“PLEASE DON’T THROW ME IN THE BRIAR PATCH” >

THE MAN WHO MARKETED THE INDUSTRIAL REVOLUTION >

PAID-FOR, OWNED, & EARNED MEDIA >

WHEN DO-ERS BEAT THINKERS >

INVERTING >

COMMON SENSE v MARKETING >

SHOULD I JUST REPEAT THE SAME BLOG-POST EVERY WEEK? >

NEW MEDIA ISN’T EVEN NEW >