Like any other business advertising is full of cynical people.
So this post is not for those people.
Cynicism is a way of justifying a situation you’re stuck with..
So it’s not very useful.
This is something I read years ago, when I was at college.
I don’t know if it’s true or not.
I don’t care.
What I care about is, it was it says useful ?
Read this before you start your next brief.
Or before you go back to the brief you’re working on.
If you approached your brief, your career, your life, from this
position, would you do it different?

“If I had my life to live over again I would try to make more mistakes
next time. I’d try not to be so perfect.
I’d relax more, I’d be sillier than I’ve been on this trip.
In fact, I know of very few things I’d take quite so seriously.
I’d be crazier, I’d take more chances, I’d take more trips,
I’d climb more mountains. I’d swim more rivers, and I’d watch more sunsets.
I’d eat more ice cream – and fewer beans.
Sure I’d have more actual troubles, but fewer imaginary ones.
You see, I was one of those people who lived sensibly, and prophilactically,
hour-after-hour, and day-after-day.
Oh, that doesn’t mean I didn’t have my moments.
But if I had it to do all over, I’d have more of those moments.
In fact, I’d try to have nothing but moments, one after another.
I was one of those people who never went anywhere without a thermometer,
a hot water bottle, a raincoat and a parachute.
If I had it to do all over again, I’d travel lighter next time.
I’d start barefoot earlier in the spring and I’d stay that way later in the fall.
I’d ride more merry-go-rounds, I’d pick more flowers, I’d hug more children,
I’d tell more people that I loved them,
If I had my life to live over again.
But, you see, I don’t.”

(Letter from an 84 year old)